VISUAL ACCURACY COPYRIGHT 2017. ALL RIGHTS RESERVED.

Sweet Scent Branding

(This is a personal project done in collaboration with another designer.)

Project Description

This brand establishes how sweet life can be, the unforgettable scent and beauty of a flower are why it was designed with a flower in mind. The choice of green for the plug represents our commitment to an environmentally conscious product, and pink for a feeling of happiness and contentment.

Problems

1. To create a company with a product that would target a specific audience.
2. For this project we wanted to create a logo and product with visual consistency.

Solutions

1. We decided to create this made-up company that targets an audience of young girls 8 to 12 years old and mothers with children around that those ages. The product’s functionality would be as an air freshener, releasing a sweet floral scent, and lighting up when plugged in.
2. The challenging part of this project was to create a logo that looked similar to the product without knowing what set product was going to look like. We decided to create the logo first. The logo main inspiration was flowers and soft feminine colors, lots of multiple iterations were created until the final satisfying result was accomplished.

 

 

Top