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Logical Snack

(This is a personal project.)

Project Description

This small brand design is an authentic personal project meant to demonstrate the uniqueness of packaging design.  The goal was to build a brand that would depict a story as soon as you glanced at it.  This tasty natural organic snack is not only good for you but also packaged in a 100% recycled paper.

Problems

1. To make a brand that would show its core value as soon as you look at it.
2. What would name and logo of a set company be like?
3. What types of products would this company sell and how would they look?

Solutions

1. This made-up company was created to showcase what a company with certain core value would look like. In this case company’s core value would be a natural snack that would adhere to the health conscious and at the same has a 100% recycled package for the leave no trace behind enthusiast.
2. The logo had to be something simple, clean and easy to read. A logo that would make everyone feel like they’ve been making the wrong choice of snacks this whole time. The name Logical Snack was born and with a small plant growing from the letter O, to let everyone know that is an all natural/organic product.
3. This company’s products are all naturally dehydrated fruits. The bags contain a window for everyone to see their favorite snacks at a moment’s notice or while walking down the grocery aisle.

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